Packaging design,
soju
Soju ––– Packaging design
Fictive project
Admission assignment for Berghs School of Communication
2023
Fictive project
Admission assignment for Berghs School of Communication
2023
The fictive company HaiHai Brewery are launching the Korean alcoholic drink Soju in Sweden and I was tasked to design the packaging.
The drink Soju is consumed during dinner, at bars, and on the way to pre-parties. With my packaging, I aimed to convey the playful and relaxed feeling associated with the drink. The glass that comes with the bottle enables a mid-party experience and creates collectible value.
