Visual identity
for IMAX
Visual Identity ––– IMAX
IMAX Brief
D&AD New Blood Competition
2024
IMAX Brief
D&AD New Blood Competition
2024
Brief
IMAX has four product experience offerings that they want more people to discover. The brief was to develop a brand design system to distinguish new IMAX products and experiences as unique offerings under the IMAX umbrella. The deliverables should include logos, idents and a new landing page.
IMAX has four product experience offerings that they want more people to discover. The brief was to develop a brand design system to distinguish new IMAX products and experiences as unique offerings under the IMAX umbrella. The deliverables should include logos, idents and a new landing page.
Solution
By visualizing the emotions that will be experienced with IMAX technique, we want to engage with people – rather than just discussing what IMAX is (the technology itself).
We aim to communicate that IMAX’s unique technology (the four categories) leads to feelings beyond the ordinary – resulting in extraordinary feelings.
The four product experience offerings have been given their individual identities, symbolizing the feeling you experience when engaging with each respective product. For example, the feeling of energy, pulse, and volume are visualized in the 'Live' category through typography, color, shape, and sound.
By visualizing the emotions that will be experienced with IMAX technique, we want to engage with people – rather than just discussing what IMAX is (the technology itself).
We aim to communicate that IMAX’s unique technology (the four categories) leads to feelings beyond the ordinary – resulting in extraordinary feelings.
The four product experience offerings have been given their individual identities, symbolizing the feeling you experience when engaging with each respective product. For example, the feeling of energy, pulse, and volume are visualized in the 'Live' category through typography, color, shape, and sound.
Graphite Winner
D&AD New Blood Awards
Team
Maja Janson, Amelie Borg, Christine Högström & Anyela Mohlin
My role
Strategy
Concept
Graphic Design
Case film
D&AD New Blood Awards
Team
Maja Janson, Amelie Borg, Christine Högström & Anyela Mohlin
My role
Strategy
Concept
Graphic Design
Case film
