Ica Selection
Packaging Design ––– ICA Selection
Pitch
Packaging Course
Berghs School of Communication
2024
Pitch
Packaging Course
Berghs School of Communication
2024
Brief
The challenge was to find new premium offerings for ICA Selection through design that demonstrates knowledge of taste and high-quality food—making ICA Selection stand out on the shelf among premium products.
The challenge was to find new premium offerings for ICA Selection through design that demonstrates knowledge of taste and high-quality food—making ICA Selection stand out on the shelf among premium products.
Solution
The solution is a concept called “Redan Halvvägs” (Already halfway) which means that ICA Selection assists consumers by providing meals that are almost ready to eat.
ICA Selection creates food that is easy for consumers to prepare, while still being luxurious, delicious, and of high quality. Consumers only need to add a little extra. With their own personal touch, it feels like they have cooked the meal themselves—something they can also be proud of.
We have worked with "halfway" as a design principle, where one block represents the consumer and the other represents ICA Selection. Lively illustrations represent the human touch, meeting strict typography and minimalist design.
The solution is a concept called “Redan Halvvägs” (Already halfway) which means that ICA Selection assists consumers by providing meals that are almost ready to eat.
ICA Selection creates food that is easy for consumers to prepare, while still being luxurious, delicious, and of high quality. Consumers only need to add a little extra. With their own personal touch, it feels like they have cooked the meal themselves—something they can also be proud of.
We have worked with "halfway" as a design principle, where one block represents the consumer and the other represents ICA Selection. Lively illustrations represent the human touch, meeting strict typography and minimalist design.
Team
Maja Janson, Amelie Borg, Clara Rollny & Marco Taccola
My role
Strategy
Concept
Graphic Design
Case film
Maja Janson, Amelie Borg, Clara Rollny & Marco Taccola
My role
Strategy
Concept
Graphic Design
Case film
